Girl, put down your double espresso with extra caramel shot for just a minute if you want to know how our Autumn / Winter 17 collection went from concept to creation and all the inspo behind this season’s must have styles.

This collection was all about creating a well curated edit of street-style inspired pieces that you never knew you needed. Your new go-to styles versatile enough to take from day to night and back again… if you felt so inclined girl, we won’t judge you!

An eclectic mix of street-style trends and updated classic styles that will become staples in your wardrobe this season and forever. Romantic shapes are balanced by lifestyle inspired sports luxe and a colour palette that represents the beauty of Autumn without muting your natural shine.



Our main starting points were the vintage florals, sports luxe, PU outerwear and heritage check trends that we were seeing coming through the catwalks and trend boards so it was where to take these ideas to bring them into life in NEON ROSE. So we sat down over a smashed avo brunch and flat whites and let our creative imagination flare off in all sorts of directions, and I’m talking full heritage check 3 piece fitted suits, vintage floral maxi dresses with long flowing ruffles, puffa coats that swallowed your whole face and body, the lot.

But that in mind we’re thinking about our girls, our customers that love our classic styles that are bang on trend and know us for our premium quality but super affordable price tag, that was definitely a bit cringe but you get our point, we’re here for you.


We had a long hard think about what we were wearing this time last year and what our girls went crazy for in 2017 so we got super-savvy and nailed down our best bits… Our Vintage Daphne Floral, The Orion Star Print, The Louisa Leopard Dresses and Embroidered Floral patterns have been re-worked and updated into modern romantic shapes that fit in all the right places and look like the most perfect pieces you know you’re just going to have to have.

We’re not a brand that only makes current pieces that you get bored of in a few months time when they’re not the hottest thing out there, we design pieces that you’ll love forever even though you never knew you needed them so much and we think that’s pretty cool.

It’s been no secret that Sports Luxe has been the biggest trend this year that we’re totally living for it so to add to our high summer sports pieces we designed our new AW17 sports packs with a knitted element and made the hottest trend the biggest comfort, with Cosy Knits and sports stripe separates they really give all the athleisure vibes without having to lift a finger and we can totally get on board with that.

Speaking of cosy and comfort, our Teddy Crombie Coat, need we say more!? That camel faux shearling is just so snug and if we had to live in it we wouldn’t be complaining. Whoever said fashion and style had to be uncomfortable clearly did not know about teddybear textures and where to shop.

This brings our perfectly manicured nails onto pointing out our other statement coats and jackets in this collection and can we just address the MUST-HAVE MOST FASHION FORWARD PIECE THAT EVER GRACED OUR WEBSITE, The Red Wet Look Trench Coat. Giving us all kinds of matrix vibes and that ultimate sense of power dressing like b*itch I mean business and don’t forget to look at my coat. Subtle.

Taking the bada*s vibe down just a notch brings us onto our Parisian inspired party pieces... say that after 4 tequilas, featuring embellished sequins, beads, embroidered mesh and all sorts of jazzy bits to dress up or down and take from day to night, see what did we tell you? Versatile.



So from concept to website is a total of 6 months, 1048 hours of work, 43 late nights, 26 early mornings, 17 pages of designs, 4 temper tantrums and countless coffee’s so we hope you love our New Collection


All the love, NEON ROSE